Post cartel en Chile: la pérdida del aura y su devaluación en tiempos de Google

Pedro Álvarez Caselli

doi:10.5354/0719-837X.2017.47700

Announcement RChD: Creación y Pensamiento Vol. 9, Nº 17| NOV 2024 | Open Topic. Deadline for full manuscript submission: July 31, 2024.

Post poster in Chile: The loss of the aura and its devaluation in the Google Era

Authors

Pedro Álvarez Caselli Pontificia Universidad Católica de Chile

Vol. 2 No. 3 (2017): November

https://doi.org/10.5354/0719-837X.2017.47700

Abstract

The present text analyzes the circulation of posters (in print and digital formats), mainly related to the show sphere, to entertainment and to culture in the national recent context. It is aimed at keeping records, analyzing and opening a debate in respect to the present statute of the production of posters, in a scene where our subjectivity has been extended due to a profound change in the ways of production and circulation of this communication tool, questioning the designer’s autonomy. It seeks to deepen in a research area, in which the poster has been somehow historically discontinued, and at present it becomes more complex, due to its proliferation and its presence in the urban area as well as in the digital social networks. The document concerned is referred to a deployment of hybrid cultural devices, which are temporary or even kitsch. They are an evidence in the spirit of a definite age.

Keywords:

Chilean poster, self design, kitsch, aural dimension, algorithmic dimension

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Álvarez Caselli, P. (2017). Post poster in Chile: The loss of the aura and its devaluation in the Google Era. RChD: Creación Y Pensamiento, 2(3). https://doi.org/10.5354/0719-837X.2017.47700

Post poster in Chile: The loss of the aura and its devaluation in the Google Era

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