Paisaje y dinámicas de interacción social en Providencia: moda y prêt-à-porter chileno (1967-1987)

Josefina Fernanda Vidal Miranda

doi:10.5354/0719-837X.2018.50728

Announcement RChD: Creación y Pensamiento Vol. 9, Nº 17| NOV 2024 | Open Topic. Deadline for full manuscript submission: July 31, 2024.

The Landscape and social interaction dynamics in Providencia: fashion and Chilean ready-to-wear (1967-1987)

Authors

Josefina Fernanda Vidal Miranda Pontificia Universidad Católica de Chile, Santiago, Chile

Vol. 3 No. 5 (2018): November

https://doi.org/10.5354/0719-837X.2018.50728

Abstract

The arrival of a form of production known as ready-to-wear, coming from Europe to an area of the capital of Chile, resulted in an adaptation process of the international trend to the local milieu. This article seeks to delve into the identifying factors of Chilean ready-to-wear by analyzing the modes of production, commercialization, and dissemination of a group of boutiques located in the eastern part of Santiago that were the first offerers of the novel garments. These settlements defined a geography of fashion in the commercial area of the commune of Providencia that facilitated going through it by foot. Eventually, this walkable fashion cartography started to dissolve as the free market economy encouraged the arrival of the mall and its enclosed dynamics.

Keywords:

boutique, Chilean garment industry, Chilean manufacturing, consumer culture history, geography of fashion, identity, ready-to-wear

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Vidal Miranda, J. F. (2018). The Landscape and social interaction dynamics in Providencia: fashion and Chilean ready-to-wear (1967-1987). RChD: Creación Y Pensamiento, 3(5). https://doi.org/10.5354/0719-837X.2018.50728

The Landscape and social interaction dynamics in Providencia: fashion and Chilean ready-to-wear (1967-1987)

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